Heston Privacy Policy

Data We Gather

We gather and manage various types of personal information.

How We Handle Your Data

Your personal information is utilized for these key purposes.

• Service Provision and Contract Fulfillment:
  • We process and manage all aspects of your vehicle rental, including bookings and agreements. Identity verification is conducted to confirm you meet our rental criteria. We facilitate the collection and return of vehicles, alongside managing payments, deposits, and any applicable charges to ensure a seamless rental experience.
• Customer Engagement (Legitimate Interest/Contractual Obligation):
  • Sending booking confirmations, updates, and essential rental details. Addressing your inquiries and delivering customer assistance. Informing you about service or policy changes.
• Marketing Preferences and Consent Management:
  • We will send you promotional offers, newsletters, and updates only with your permission or when we have a legitimate interest. You may opt out anytime.
• Service Enhancements for Customer Benefit:
  • Evaluating website interactions to enhance user experience and optimize functionality. Conducting assessments to improve our vehicle offerings and service delivery.
• Regulatory Adherence and Legal Obligations:
  • Adhering to all legal, regulatory, and tax obligations. Safeguarding against fraud while maintaining service integrity. Addressing disputes and upholding our terms of service.

Information Exchange

Sharing Your Information

• Service Partnerships: Third-party partners assist us in delivering our services, including payment processors, IT support, and maintenance. They are contractually required to safeguard your data.

We do not share your personal data with third-party marketers.

Data Protection

At Heston Car Hire, we prioritize the security of your personal data. We utilize advanced encryption, stringent access controls, secure server infrastructure, and conduct regular security audits to mitigate risks of unauthorized access or data breaches. While we take these precautions seriously, it's important to recognize that no method of online transmission or electronic storage is completely foolproof.

Data Retention Policy

We retain your personal information only as long as necessary to achieve the purposes for which it was collected, such as complying with legal, accounting, or reporting obligations. The duration of retention varies based on the type of information and the specific context in which it was processed.

Your Rights Explained

Your Rights Under UK Data Protection Law

• Access to Your Information: Request access to your personal data on file.

Contact us to exercise your privacy rights.

Cookies and Tracking Policy

Our website utilizes cookies and similar technologies to improve your experience while browsing, assess site traffic, and tailor content to your preferences. You have the option to adjust your cookie settings through your browser configuration. This allows for better control over your privacy while enjoying our services.

8. Updates to Policy

We may revise this Privacy Policy periodically to align with our operational practices or legal standards. Any updates will be reflected on this page, accompanied by a new "Last Updated" date. We recommend reviewing this policy regularly to stay informed about how we manage your information.

Contact Heston Team

For inquiries regarding our Privacy Policy and data practices, please reach out to us.