Heston Car Hire Privacy Policy

Data We Gather

We gather and utilize various personal information types.

How We Use Your Data

How We Use Your Personal Information

• Service Provision and Performance Standards:
  • We manage all aspects of your vehicle rental experience, from processing bookings and agreements to verifying your identity against our rental criteria. Our services streamline the vehicle collection and return process, while also overseeing payment transactions, deposits, and any applicable fees. This ensures a smooth and efficient rental experience tailored to your needs.
• Customer Engagement for Contractual Purposes:
  • Sending confirmations for your bookings, rental updates, and essential information. Addressing your questions and offering dedicated customer support. Informing you about service or policy changes.
• Marketing Preferences and Consent Management:
  • We will send you promotional offers, newsletters, and service updates with your consent or legitimate interest. You may opt out at any time.
• Service Enhancement for Our Customers:
  • Evaluating website interactions to enhance user experience and overall functionality. Conducting assessments to improve our fleet and service offerings.
• Compliance with Legal Standards:
  • Adhering to legal, regulatory, and tax obligations. Preventing fraudulent activities and maintaining service integrity. Addressing conflicts and upholding our terms of service.

Information Sharing Policy

Sharing Your Information

• Trusted Service Partners: We collaborate with trusted third-party companies, including payment processors and IT support, to deliver our services while ensuring your data remains protected.

We do not share your personal information for marketing.

Data Protection Measures

We adopt effective technical and organizational measures to safeguard your personal information from unauthorized access, modification, disclosure, or destruction. These measures involve encryption, strict access controls, secure servers, and routine security evaluations. Despite these precautions, no method of internet transmission or electronic data storage can guarantee complete security.

Data Retention Policy

Heston retains personal information only for as long as necessary to achieve the specific purposes for which it was gathered, including compliance with legal, accounting, or reporting obligations. The duration for which information is stored will vary based on the type of data and the circumstances surrounding its processing.

Your Rights Explained

Your Rights Under UK Data Protection Law

• Accessing Your Information Rights: Obtain a copy of your personal information records.

Contact us to exercise your privacy rights.

Cookies and Tracking Policies

Our website employs cookies and similar technologies to improve your experience while browsing, assess site traffic, and customize content. You can adjust your cookie settings through your browser preferences to manage how we collect and use this data.

8. Policy Modifications

This Privacy Policy may be updated from time to time to align with our operational practices or legal obligations. Any changes will be reflected on this page, along with a new "Last Updated" date. We recommend that you review this policy periodically to stay informed about our privacy practices.

Contact Us

For inquiries regarding our Privacy Policy or data practices, reach out to us.